Learn about the types of people who become market research analysts. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


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Employment Type Mix, 2024

80% of market research analysts work in full-time roles while 20% work part-time.

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Gender Mix By Career Interest, 2024

This graph shows the distribution of females and males that are interested in becoming a market research analyst. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming market research analysts at a ratio of 1.90 to 1.

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Actual Gender Mix, 2024

64% of market research analysts are female and 36% are male.

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Gender Bias, 2024

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a market research analyst and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a market research analyst and those who end up becoming one.

In this case there are significantly more men interested in becoming a market research analyst than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.

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Ethnic Mix, 2019

The largest ethnic group of market research analysts are White, making up 47% of the population. The next highest segments are East Asian and South Asian, making up 17% and 15% respectively.