A marketing research degree program teaches students how people think, how and why people purchase items, and what motivates people to behave the way they do. It also shows the student how to determine what makes for successful or ineffective advertising. A marketing research degree program generally covers topics such as marketing strategies, research analysis, and product management.
Colleges and universities offer degrees in marketing research. A few offer bachelor's or doctoral degree programs directly in the field or with a marketing research concentration; however, master's degree programs are more common. Careers in marketing research require a minimum of a bachelor's degree in marketing, survey research, advertising or related areas. Upper-level positions may require a master's degree.
The career trajectory of people with a Marketing degree appears to be focused around a few careers. The most common career that users with Marketing degrees have experience in is Marketing Manager, followed by Digital Marketing Specialist, Social Media Manager, Advertising Manager, Account Manager, Public Relations Specialist, Event Planner, Search Marketing Strategist, Sales Manager, and Market Research Analyst.
|Career||% of graduates||% of population||Multiple|
|Digital Marketing Specialist||6.7%||0.6%||11.7×|
|Social Media Manager||3.6%||0.4%||8.9×|
|Public Relations Specialist||2.5%||0.3%||7.4×|
|Search Marketing Strategist||3.6%||0.1%||48.3×|
|Market Research Analyst||3.7%||0.1%||25.5×|
Marketing graduates earn on average $k, putting them in the bottom percentile of earners with a degree.
|Percentile||Earnings after graduation ($1000s USD)|
|25th (bottom earners)||-|
|Median (average earners)||-|
|75th (top earners)||-|
Marketing graduates are highly employed compared to other graduates. We have collected data on three types of underemployment. Part-time refers to work that is less than 30 hours per week. Non-college refers to work that does not require a college degree. Low-paying includes a list of low-wage service jobs such as janitorial work, serving, or dishwashing.
|Employment Type||Proportion of graduates|
|We are still collecting information for this degree|