Is becoming a digital marketing blogger right for me?
The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:
Still unsure if becoming a digital marketing blogger is the right career path? Take the free CareerExplorer career test to find out if this career is right for you. Perhaps you are well-suited to become a digital marketing blogger or another similar career!
Described by our users as being “shockingly accurate”, you might discover careers you haven’t thought of before.
How to become a Digital Marketing Blogger
Becoming a digital marketing blogger involves learning the field, building your writing skills, and growing an online presence. Here’s a general guide:
- Build Your Knowledge: Start by learning the basics of digital marketing, including SEO, social media, content marketing, email campaigns, and paid advertising. Use online courses, blogs, and videos to gain a strong foundation.
- Formal Education (Optional but Helpful): While a degree is not required, studying communications, marketing, journalism, or digital media can help build strong writing, storytelling, and marketing skills. Coursework in SEO, content strategy, analytics, or social media can provide a solid foundation for blogging professionally.
- Create Your Blog: Set up a website or blog where you can regularly publish helpful and clear content about digital marketing topics. Focus on providing value to readers who want to improve their marketing skills.
- Promote Your Content: Use social media, email newsletters, and SEO strategies to attract visitors to your blog. Engaging with your audience by replying to comments and questions helps build a loyal community.
- Specialize and Grow: Over time, consider focusing on a specific area like SEO, affiliate marketing, or social media to become an expert. This can help you stand out and open up monetization opportunities.
- Keep Learning and Stay Consistent: Digital marketing changes quickly, so keep updating your skills and produce quality content regularly to grow your blog and career successfully.
Helpful Resources
Here are some reliable and widely used resources to help you become a successful digital marketing blogger:
- Online Learning Platforms: Websites like Coursera, LinkedIn Learning, and edX offer courses on digital marketing fundamentals, SEO, content marketing, social media, and more. These courses are taught by industry experts or universities and often provide certificates upon completion.
- Industry Blogs and Websites: Following trusted blogs such as HubSpot, Moz, Neil Patel, and Content Marketing Institute keeps you updated on trends, strategies, and best practices. Regular reading helps you stay current and learn actionable tips from professionals.
- Books: Well-regarded books like Content Inc. by Joe Pulizzi, SEO 2023 by Adam Clarke, and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk provide in-depth knowledge and practical advice for digital marketing and blogging. Reading widely builds both strategic understanding and creative inspiration.
- Professional Communities: Joining groups on LinkedIn, Facebook, or specialized forums focused on digital marketing provides networking opportunities, peer support, and real-world insights. Engaging in these communities helps you learn from experienced marketers and receive feedback on your content.
- Analytics Tools: Learning to use Google Analytics, Google Search Console, and other analytics tools allows you to track your blog’s performance, understand audience behavior, and improve content strategy. Using data-driven insights ensures your blog grows effectively and meets audience needs.
- Additional Tips: Experiment with different content formats, such as videos, podcasts, or infographics, to see what resonates with your audience. Consistency in publishing and actively promoting your content across social media and other channels is crucial for building readership and credibility.