How to become a SEO writer

Is becoming a SEO writer right for me?

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Overview
What do SEO writers do?

Still unsure if becoming a SEO writer is the right career path? to find out if this career is right for you. Perhaps you are well-suited to become a SEO writer or another similar career!

Described by our users as being “shockingly accurate”, you might discover careers you haven’t thought of before.

How to become an SEO Writer

Becoming an SEO writer involves learning how to create content that is both engaging for readers and optimized for search engines. Here are the general steps to start a career in SEO writing:

  • Learn SEO Basics: Start by understanding how search engines work, including keyword research, on-page optimization, and link building. Online courses, blogs, and tutorials can provide a solid foundation.
  • Develop Writing Skills: Practice writing clearly, concisely, and in a way that is easy to read. Good SEO writing balances engaging content with the strategic use of keywords.
  • Build a Portfolio: Create sample blog posts, web pages, or articles that demonstrate your SEO knowledge. Having a portfolio helps you showcase your skills to potential clients or employers.
  • Gain Practical Experience: Look for internships, freelance projects, or entry-level positions that allow you to write SEO content. Real-world experience helps you understand audience needs and refine your optimization techniques.
  • Learn Analytics and Tools: Familiarize yourself with tools like Google Analytics, Google Search Console, and keyword research tools. Tracking performance helps you improve content and measure success.
  • Optional Formal Education: While not required, studying communications, marketing, or digital media can strengthen your writing and marketing knowledge. Courses in SEO, analytics, and content strategy can give you an extra edge.

Certifications
Earning certifications can help demonstrate your skills as an SEO writer and make your resume or portfolio stand out to employers. Here are some verifiable and widely recognized certifications:

  • Google Analytics Individual Qualification (GAIQ): This certification shows you understand how to track and analyze website performance. It is offered directly by Google and widely recognized in the industry.
  • Google Ads Certification: Demonstrates expertise in paid search and display campaigns. This certification is provided by Google Skillshop and is commonly used to validate digital marketing knowledge.
  • HubSpot Content Marketing Certification: Covers content creation, SEO, and promotion strategies. Offered by HubSpot Academy, this certification is free and recognized by marketing professionals globally.
  • Semrush SEO Toolkit Certification: Validates skills in keyword research, site audits, and SEO strategy using Semrush tools. This certification is offered directly by Semrush and is widely respected in the digital marketing field.
  • Yoast SEO for WordPress Training: Focuses on optimizing content for WordPress using Yoast SEO best practices. Completion of this course provides verifiable proof of SEO competency for WordPress-based websites.