Learn about the types of people who become bloggers. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


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Employment Type Mix, 2022

19% of bloggers work in full-time roles while 81% work part-time.

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Gender Mix By Career Interest, 2022

This graph shows the distribution of females and males that are interested in becoming a blogger. Four or five star ratings on CareerExplorer indicate interest.

More women than men are interested in becoming bloggers at a ratio of 1.55 to 1.

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Actual Gender Mix, 2022

68% of bloggers are female and 32% are male.

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Gender Bias, 2022

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a blogger and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a blogger and those who end up becoming one.

In this case there are more men interested in becoming a blogger than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.

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Ethnic Mix, 2019

The largest ethnic group of bloggers are White, making up 51% of the population. The next highest segments are Black or African American and South Asian, making up 12% and 11% respectively.