Is becoming a jingle writer right for me?
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How to become a Jingle Writer
Becoming a jingle writer requires a combination of musical talent, creativity, and business skills. Here are some steps to consider:
- Develop Your Musical Skills: Jingle writers need to have strong musical abilities, including an ear for melody and the ability to write and arrange music. Develop your skills by taking music lessons, playing an instrument, and writing and recording your own music.
- Formal Education: A Bachelor's or Master's Degree in Music, Music Theory and Composition or Songwriting will provide an excellent base and many of the necessary skills to work as a jingle writer.
- Study Advertising and Marketing: To create effective jingles, it is important to understand the target audience and the product you are promoting. You can gain insight into advertising and marketing by taking courses or reading books on the subject.
- Build a Portfolio: As a jingle writer, your portfolio is your calling card. You can build your portfolio by writing jingles for friends, family, or local businesses.
- Network with Industry Professionals: Building relationships with other jingle writers, music producers, and advertising professionals can help you learn more about the industry and find opportunities to write jingles.
- Market Yourself: Create a website or online portfolio to showcase your work and skills. You can also reach out to advertising agencies and music production companies to introduce yourself and your work.
- Build a Reputation: As you gain experience and build your portfolio, aim to establish yourself as a reliable and talented jingle writer. Focus on delivering high-quality work, meeting deadlines, and communicating effectively with clients.
Jingle writers can benefit from various resources that provide insights into the industry, offer creative inspiration, and facilitate networking opportunities. Here are some helpful resources for jingle writers:
- Advertising Educational Foundation (AEF): The AEF offers educational resources on advertising and marketing. Jingle writers can explore content related to effective advertising strategies and creative approaches.
- ASCAP (American Society of Composers, Authors, and Publishers): ASCAP provides valuable information about music licensing, royalties, and copyright protection. Jingle writers can join ASCAP to protect their intellectual property and receive royalties for their work.
- BMI (Broadcast Music, Inc.): Similar to ASCAP, BMI is a performing rights organization that represents composers and songwriters. Jingle writers can become members to ensure they receive fair compensation for the use of their musical compositions.
- Sonicbids: Sonicbids is a platform that connects musicians, including jingle writers, with opportunities for gigs, collaborations, and exposure. It's a valuable resource for networking within the music industry.
- The Ad Music Supervision Handbook by Kully B and G. Zizzo: This book provides insights into the world of music supervision in advertising, offering guidance for composers and jingle writers looking to navigate the industry effectively.
- Music Business Worldwide (MBW): MBW covers news and insights from the music industry, providing updates on trends, business strategies, and opportunities for music professionals, including jingle writers.
- Music Business Association (Music Biz): Music Biz is a trade association that offers resources, events, and networking opportunities for music industry professionals, including jingle writers interested in the business side of music.
- Berklee Online - Music Business Courses: Berklee Online offers courses in music business, copyright, and licensing, providing jingle writers with valuable knowledge about the legal and business aspects of their craft.
- Songwriting Contests and Competitions: Participating in songwriting contests, such as the USA Songwriting Competition, can provide exposure and recognition for jingle writers. It's an opportunity to showcase their talent on a broader scale.