We surveyed 57,849 retail salespeople to learn what personality traits and interests make them unique. Here are the results.


Holland Codes

Retail salespeople are enterprising and conventional

Retail salespeople tend to be predominantly enterprising individuals, which means that they are usually quite natural leaders who thrive at influencing and persuading others. They also tend to be conventional, meaning that they are usually detail-oriented and organized, and like working in a structured environment.

If you are one or both of these archetypes, you may be well suited to be a retail salesperson. However, if you are investigative, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.

Here’s how the Holland codes of the average retail salesperson break down:


Big Five

The top personality traits of retail salespeople are social responsibility and extraversion

Retail salespeople score highly on social responsibility, indicating that they desire fair outcomes and have a general concern for others. They also tend to be high on the measure of extraversion, meaning that they rely on external stimuli to be happy, such as people or exciting surroundings.

Once again, let’s break down the components of the personality of an average retail salesperson: