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Fashion merchandisers combine the art of fashion with the business of fashion.
Degree programs in the field cover fashion history, the fashion seasons, and the structure and performance of fabrics. They examine consumer behavior and target markets and look at the processes involved in forecasting trends and product lifecycles, negotiating with manufacturers, determining sales projections, making purchasing decisions, and pricing inventory.
They are also about building brands and marketing and creating visual presentations for both brick-and-mortar and online stores. In short, students of fashion merchandising learn to appreciate budgets and spreadsheets as much as design and style.