Learn about the types of people who become digital marketing specialists. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


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Employment Type Mix, 2023

78% of digital marketing specialists work in full-time roles while 22% work part-time.

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Gender Mix By Career Interest, 2023

This graph shows the distribution of females and males that are interested in becoming a digital marketing specialist. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming digital marketing specialists at a ratio of 1.72 to 1.

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Actual Gender Mix, 2023

66% of digital marketing specialists are female and 34% are male.

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Gender Bias, 2023

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a digital marketing specialist and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a digital marketing specialist and those who end up becoming one.

In this case there are significantly more men interested in becoming a digital marketing specialist than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.

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Ethnic Mix, 2019

The largest ethnic group of digital marketing specialists are White, making up 57% of the population. The next highest segments are East Asian and South Asian, making up 10% and 9% respectively.