Digital marketing specialists are below average when it comes to happiness.

At CareerExplorer, we conduct an ongoing survey with millions of people and ask them how satisfied they are with their careers. As it turns out, digital marketing specialists rate their career happiness 3.1 out of 5 stars which puts them in the bottom 38% of careers.

To put this into perspective, we compared how happy digital marketing specialists are to similar careers in the industry. Take a look at the results below:

Salaries and satisfaction ratings in similar careers

Career Satisfaction Avg Salary
Statistician
3.2
$96k
IT manager
3.1
$79k
Social media manager
3.1
$31k
Marketing manager
3.1
$135k
Advertising manager
3.1
$127k
Digital marketing specialist
3.1
$39k
Search engine optimization specialist
3.1
$39k
Project manager
3.1
$55k

So what does it mean to be happy in your career? Let’s break it down into different dimensions:

  • Salary: Are digital marketing specialists happy with their salary?
  • Meaning: Do digital marketing specialists find their jobs meaningful?
  • Personality fit: How well suited are people’s personalities to their everyday tasks as digital marketing specialists?
  • Work environment: How enjoyable are digital marketing specialist’s work environments?
  • Skills utilization: Are digital marketing specialists making the best use of their abilities?

Are digital marketing specialists happy with their salary?

Digital marketing specialists rated their satisfaction with their salaries 2.9/5. Digital marketing specialists tend to be quite unhappy with their salary, with very few reporting satisfaction with their pay.

We asked digital marketing specialists how fairly compensated they are for their work.
Their response was:

2.9 out of 5 stars

3278 digital marketing specialists

5 Star
9%

9% of digital marketing specialists rated their compensation 5 stars

4 Star
24%

24% of digital marketing specialists rated their compensation 4 stars

3 Star
32%

32% of digital marketing specialists rated their compensation 3 stars

2 Star
22%

22% of digital marketing specialists rated their compensation 2 stars

1 Star
13%

13% of digital marketing specialists rated their compensation 1 stars

Do digital marketing specialists find their jobs meaningful?

On average, digital marketing specialists rate the meaningfulness of their work a 2.6/5. The majority of digital marketing specialists struggle to find any sort of meaning in their work, likely resulting in less satisfaction with the career overall.

We asked digital marketing specialists how meaningful they found their work.
Their response was:

2.6 out of 5 stars

3289 digital marketing specialists

5 Star
8%

8% of digital marketing specialists rated how meaningful they found their career 5 stars

4 Star
14%

14% of digital marketing specialists rated how meaningful they found their career 4 stars

3 Star
26%

26% of digital marketing specialists rated how meaningful they found their career 3 stars

2 Star
28%

28% of digital marketing specialists rated how meaningful they found their career 2 stars

1 Star
23%

23% of digital marketing specialists rated how meaningful they found their career 1 stars

How well are people’s personalities suited to everyday tasks as digital marketing specialists?

Digital marketing specialists rated their personality fit with their work an average of 3.7/5. The majority of digital marketing specialists find their personalities quite well suited to their work, with relatively few having complaints about their fit.

We asked digital marketing specialists how well their personalities fit into their careers.
Their response was:

3.7 out of 5 stars

3595 digital marketing specialists

5 Star
22%

22% of digital marketing specialists rated their career fit 5 stars

4 Star
41%

41% of digital marketing specialists rated their career fit 4 stars

3 Star
25%

25% of digital marketing specialists rated their career fit 3 stars

2 Star
9%

9% of digital marketing specialists rated their career fit 2 stars

1 Star
3%

3% of digital marketing specialists rated their career fit 1 stars

How enjoyable is a digital marketing specialist’s work environment?

As a whole, digital marketing specialists rated their enjoyment of their work environment 3.5/5. A solid majority of digital marketing specialists enjoy their work environment, probably contributing to overall higher satisfaction with working as a digital marketing specialist.

We asked digital marketing specialists how much they enjoyed their work environment.
Their response was:

3.5 out of 5 stars

3579 digital marketing specialists

5 Star
17%

17% of digital marketing specialists rated their work environment 5 stars

4 Star
36%

36% of digital marketing specialists rated their work environment 4 stars

3 Star
27%

27% of digital marketing specialists rated their work environment 3 stars

2 Star
15%

15% of digital marketing specialists rated their work environment 2 stars

1 Star
5%

5% of digital marketing specialists rated their work environment 1 stars

Are digital marketing specialists making the best use of their abilities?

Former digital marketing specialists on CareerExplorer have rated their skills utilization 3.0/5. Most digital marketing specialists are satisfied with how well their abilities are skills are made of use.

We asked digital marketing specialists how well their abilities were used in their careers.
Their response was:

3.0 out of 5 stars

3604 digital marketing specialists

5 Star
11%

11% of digital marketing specialists rated their how well their skills were utilized in their career 5 stars

4 Star
25%

25% of digital marketing specialists rated their how well their skills were utilized in their career 4 stars

3 Star
30%

30% of digital marketing specialists rated their how well their skills were utilized in their career 3 stars

2 Star
23%

23% of digital marketing specialists rated their how well their skills were utilized in their career 2 stars

1 Star
11%

11% of digital marketing specialists rated their how well their skills were utilized in their career 1 stars