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  • $35,241
  • 3.2
  • Communications
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What is a Social Media Manager?

Also known as: Social Media Strategist.

A social media manager is someone who makes social media decisions for a company, and is considered the voice of a company on social and digital media sites. They will use social networks like Twitter, Facebook, Four Square, YouTube, Instagram, Pinterest etc., to link a company, brand or product with a targeted audience for the purpose of driving engagement and creating a community. This results in subscribers and sales for a company.

What does a Social Media Manager do?

A social media manager uses social networks like Twitter, Facebook, Four Square, YouTube, Instagram, Pinterest etc., to link a company, brand or product with a targeted audience for the purpose of driving engagement and creating a community.

If you've ever liked a company on Facebook, that account is probably managed by a social media manager. In order to create and implement a social media strategy, the social media manager not only needs to understand the company they work for, but needs to have a good understanding of the industry that the company is in. The strategy they come up with needs to be in line with the company's goals, brand identity and target audience. Social media managers often coordinate with a company's marketing team to promote paid advertising, campaigns, product launches and events.

A considerable portion of a social media manager's role is creating content and choosing images for the specific social networks. This includes creating variations of existing content to adapt to specific networks, or creating content from scratch. Content may only be 140 characters in length, or be a wordy and engaging blog post. Regardless, the purpose of any content is to grow a subscriber following, and to get more clicks and leads.

A social media manager will also use A/B testing to help with optimizing each platform in order to drive engagement and results. Marketing is undoubtedly becoming more data-driven, and it is important for the social media manager to be comfortable with looking at, analyzing, and taking actionable insights from data.

An incredibly important part of a social media manager's role is to create a community - a community where followers connect with each other. This is not an easy task to accomplish and is quite complicated and work-heavy. In larger companies, there are specific 'community managers' that only deal with this area. They will facilitate the community by asking engaging questions, seeding discussions, and moderating spam or inappropriate comments.

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What is the workplace of a Social Media Manager like?

The workplace of a social media manager can be either in an office environment or a home environment. Because the job involves so much computer-related work, it is easy to work from home. Larger companies generally prefer to have their social media manager work at the office, in order to collaborate with the advertising and marketing team when necessary.

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Further Reading

  • Considering a Career as a Social Media Manager? www.nextstepu.com

    Today, social media managers are expected to have a deep understanding of the many types of social media and a passion for connecting and sharing with people online. But they’re also expected to have one more thing: knowledge of marketing, communications and business, best proven with a relevant degree.

  • The Ultimate Guide To Becoming a Great Social Media Manager stuartjdavidson.com

    It's an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.

  • What Does a Social Media Community Manager Do? Take a Glimpse. www.toprankblog.com

    One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager.

  • Social Media Manager Job Description: A Complete Guide www.krusecontrolinc.com

    While Social marketing and social advertising are an integral part of your strategy, at its heart, Social Media is about people, conversations and capturing leads and sales from those relationships.

  • A Day in the Life of a Social Media Manager: How to Spend Time on Social Media blog.bufferapp.com

    Social media tool Socialcast compiled the times and tasks of a typical social media manager schedule and placed them into this interesting infographic. Clearly, social media managers can put in a full day’s work.

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Career Attributes

  • $35,241
  • 3.2
  • Communications
More Attributes