Is becoming a digital marketing specialist right for me?
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How to become a Digital Marketing Specialist
The typical educational requirement for digital marketing specialists is a bachelor's degree in an area related to marketing, communications, or graphic design. Employers typically seek workers with at least two years of marketing-related experience and extensive experience in website design, programming, and related skills as well as certifications in Google AdWords and Bing Ads.
Aspiring managers or directors in the digital marketing field will usually need a master's degree. Certificate programs are also available for graduates with a master's degree in general marketing.