What is a Food Stylist?
Would you love to be the person behind making food look drool-worthy in advertisements, cookbooks, menus, commercials, and movies? You should consider a career as a food stylist!
Food stylists need to understand the ins and outs of food preparation, photography, and videography in order to know how a particular food item can look its best. Their job is to turn a real-life dish into an image so mouthwatering it looks like it's about to leap off the page and into the consumer's mouth.
What does a Food Stylist do?
A food stylist showcases food for photography, video, or film. Making food photogenic is not as easy as one may think, and the best food stylists come to the job armed with a variety of tools and techniques to make food look both beautiful and appetizing.
A food stylist's job is to arrange food so that it looks appealing, tasty, and fresh. This is particularly important when the food is being photographed. Examples of food being 'styled' are the pictures of food that one may see in cookbooks, magazines, advertisements, and menus. In some cases, the food stylist might be the food photographer as well, but more often than not, food stylists will work closely with a team of people such as chefs, editors, assistants, and photographers.
Typically, food stylists are also in charge of shopping for, prepping, and cooking the dishes from start to finish. Food has to stay looking very fresh between the time it is bought and the day of the shoot, so knowing how best to store food is crucial to the success of the final product.
Professional food stylists have several tricks to make food appear delicious:
- Meat will often look much smaller or even shrivelled when it is cooked completely due to loss of moisture. To avoid this, meat will only be cooked until it 'looks' done.
- Many food stylists will use paint brushes to apply edible glazes to foods like cake to give them some sheen.
- To keep food upright (for eg., a stack of pancakes, or a hamburger), wooden skewers or toothpicks can be inserted in order to stabilize the food.
- Putty or wax can be placed between the food and a hard surface to keep it from rolling away or tipping.
- To make certain drinks look bubbly or to make whipped eggs look frothy, bubbles are often used.
- Faux ice cubes don’t melt in warm environments, and are often used instead of regular ice cubes in drinks or for dishes like shrimp cocktail.
- Dye and paint is often brushed on after the food has been prepared to give it better colour. For example, chickens and turkeys sometimes get that golden brown “fresh from the oven” look from wood stain or shoe polish.
- Real pancake syrup can be difficult to photograph, so motor oil is sometimes used in its place.
- Fast drying glue can be used to reassemble crumbled food, and ordinary white glue can be used as a replacement for milk in a bowl of cereal.
What is the workplace of a Food Stylist like?
Most food stylists start out by working with experienced and established food stylists first. Once individuals gain enough experience, as well as an impressive portfolio, they can start taking on clients of their own.
Many food stylists choose to work as freelancers. However, other opportunities exist, as many magazine publishers, cookbook publishers, and advertising agencies will hire their own in-house stylists.