Is becoming a music publicist right for me?

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

What do music publicists do?
Career Satisfaction
Are music publicists happy with their careers?
What are music publicists like?

Still unsure if becoming a music publicist is the right career path? to find out if this career is right for you. Perhaps you are well-suited to become a music publicist or another similar career!

Described by our users as being “shockingly accurate”, you might discover careers you haven’t thought of before.

How to become a Music Publicist

Becoming a music publicist is a gradual process that involves a combination of education, hands-on experience, networking, and a proactive approach to career development. Here are steps you can take to pursue a career as a music publicist:

  • Educational Background: Many music publicists hold degrees in public relations, communications, journalism, or a related field. Consider pursuing a bachelor's or even a master's degree to build a solid foundation for your career.
  • Gain Relevant Experience: Seek internships in public relations firms, record labels, or music-related organizations. This hands-on experience will provide valuable insights into the industry and help you develop practical skills. Consider starting in entry-level positions within the music industry, such as an assistant in a PR agency, record label, or music management company. This will allow you to learn the ropes and make industry connections.
  • Build a Network: Attend music industry conferences, networking events, and concerts to meet professionals in the field. Building a strong network can open doors to opportunities and collaborations. Engage with professionals in the music industry on platforms like LinkedIn and Twitter. Join relevant groups and participate in conversations to expand your network.
  • Stay Informed about the Music Industry: Stay informed about the latest developments, trends, and emerging artists in the music industry. This knowledge will help you tailor your strategies to the current landscape. Familiarize yourself with various music genres to better serve artists from diverse backgrounds.
  • Create a Portfolio: Build a portfolio that highlights your experience, including successful publicity campaigns, press materials you've created, and any notable achievements. Demonstrate your passion for music and public relations through a professional online presence.
  • Specialize and Find Your Niche: Consider specializing in a particular genre or aspect of the music industry. Having expertise in a specific area can make you more appealing to clients and employers.
  • Apply for Positions: Search for open positions at PR agencies, record labels, or in-house at music companies. Tailor your resume and cover letter to highlight your relevant experience and skills. Breaking into the industry can be competitive. Don't be discouraged by initial challenges and keep refining your approach.
  • Continue Learning: Familiarize yourself with tools commonly used in public relations and media monitoring within the music industry. Consider taking courses or attending workshops to further develop your skills and stay current with industry best practices.

Helpful Resources
For aspiring or established music publicists, there are various resources available to stay informed, build skills, and connect with industry professionals. Here are some helpful resources:

  • Public Relations Society of America (PRSA): PRSA provides networking opportunities, professional development resources, and events for public relations professionals, including those in the music industry.
  • Recording Industry Association of America (RIAA): Stay updated on industry trends, certifications, and reports related to the recording industry.
  • National Association of Record Industry Professionals (NARIP): NARIP offers networking events, educational programs, and resources for professionals in the music business.
  • Billboard: A leading source for music industry news, charts, and analysis. It covers a wide range of topics relevant to music publicists.
  • Music Business Worldwide: Provides in-depth articles, analysis, and industry insights for music professionals.
  • South by Southwest (SXSW): Attend conferences like SXSW to network with industry professionals, learn about emerging trends, and participate in discussions related to music and technology.
  • Music Biz Annual Conference: Hosted by the Music Business Association, this conference covers a wide range of topics in the music industry.
  • Music Publicists Facebook Group: Joining industry-specific Facebook groups can provide a platform for networking, sharing insights, and staying informed about industry news.
  • PR Couture: Offers resources, courses, and articles specifically tailored for public relations professionals, including those in the music industry.
  • HubSpot Academy: Enhance your digital marketing and PR skills with free courses on content creation, social media, and inbound marketing.
  • Hypebot: A source for music industry news, marketing tips, and insights that can be valuable for music publicists.
  • Sonicbids Blog: Provides articles and resources on music promotion, marketing, and industry trends.
  • Muck Rack: A tool for finding and connecting with journalists, bloggers, and influencers. It can be useful for building media relationships.
  • Cision: Offers media database and PR software, helping publicists target and connect with journalists.
  • Music Business Worldwide Podcast: Gain insights into the latest trends and discussions in the music industry.
  • DIY Musician Podcast by CD Baby: Offers advice and insights for independent musicians, which can be beneficial for understanding the needs of emerging artists.
  • "All You Need to Know About the Music Business" by Donald S. Passman (book): A comprehensive guide covering various aspects of the music business, including public relations.
  • "This Business of Artist Management" by Xavier M. Frascogna Jr. and H. Lee Hetherington (book): Provides insights into artist management, a closely related field to music publicity.