Learn about the types of people who become music publicists. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


Gender Mix By Career Interest, 2024

This graph shows the distribution of females and males that are interested in becoming a music publicist. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming music publicists at a ratio of 1.22 to 1.


Actual Gender Mix, 2024

69% of music publicists are female and 31% are male.


Gender Bias, 2024

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a music publicist and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a music publicist and those who end up becoming one.

In this case there are significantly more men interested in becoming a music publicist than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.


Ethnic Mix, 2019

The largest ethnic group of music publicists are White, making up 45% of the population. The next highest segments are Black or African American and South Asian, making up 27% and 9% respectively.