We surveyed 5,329 public relations specialists to learn what personality traits and interests make them unique. Here are the results.


Holland Codes

Public relations specialists are enterprising and artistic

Public relations specialists tend to be predominantly enterprising individuals, which means that they are usually quite natural leaders who thrive at influencing and persuading others. They also tend to be artistic, meaning that they are creative and original and work well in a setting that allows for self-expression.

If you are one or both of these archetypes, you may be well suited to be a public relations specialist. However, if you are realistic, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.

Here’s how the Holland codes of the average public relations specialist break down:


Big Five

The top personality traits of public relations specialists are openness and social responsibility

Public relations specialists score highly on openness, which means they are usually curious, imaginative, and value variety. They also tend to be high on the measure of social responsibility, indicating that they desire fair outcomes and have a general concern for others.

Once again, let’s break down the components of the personality of an average public relations specialist: