We surveyed 644 publicists to learn what personality traits and interests make them unique. Here are the results.


Holland Codes

Publicists are artistic and enterprising

Publicists tend to be predominantly artistic individuals, meaning that they are creative and original and work well in a setting that allows for self-expression. They also tend to be enterprising, which means that they are usually quite natural leaders who thrive at influencing and persuading others.

If you are one or both of these archetypes, you may be well suited to be a publicist. However, if you are realistic, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.

Here’s how the Holland codes of the average publicist break down:


Big Five

The top personality traits of publicists are social responsibility and conscientiousness

Publicists score highly on social responsibility, indicating that they desire fair outcomes and have a general concern for others. They also tend to be high on the measure of conscientiousness, which means that they are methodical, reliable, and generally plan out things in advance.

Once again, let’s break down the components of the personality of an average publicist: