Is becoming a search engine marketing specialist right for me?

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Overview
What do search engine marketing specialists do?
Career Satisfaction
Are search engine marketing specialists happy with their careers?
Personality
What are search engine marketing specialists like?

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How to become a Search Engine Marketing Specialist

Most search engine marketing specialists earn a bachelor's degree in marketing, communications, business, or information technology before entering the field. One to three years of experience in online marketing is preferred, as is a proficiency in CSS, HTML, and other common programming languages. SEM specialists sometimes start off as SEO specialists, eventually moving on to the broader SEM field.

SEM specialists will need to remain up to date regarding any changes or modifications that search engines continually make by looking at online and professional forums, blogs, and by interacting with other SEM professionals. There are also webinars, training programs, seminars, and conferences available.

There are some online services that provide certification for SEM specialists upon completion of their course (see below).