Learn about the types of people who become search engine optimization specialists. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


Info

Employment Type Mix, 2023

80% of search engine optimization specialists work in full-time roles while 20% work part-time.

Info

Gender Mix By Career Interest, 2023

This graph shows the distribution of females and males that are interested in becoming a search engine optimization specialist. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming search engine optimization specialists at a ratio of 2.51 to 1.

Info

Actual Gender Mix, 2023

48% of search engine optimization specialists are female and 52% are male.

Info

Gender Bias, 2023

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a search engine optimization specialist and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a search engine optimization specialist and those who end up becoming one.

In this case there are significantly more men interested in becoming a search engine optimization specialist than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.

Info

Ethnic Mix, 2019

The largest ethnic group of search engine optimization specialists are White, making up 56% of the population. The next highest segments are South Asian and East Asian, making up 13% and 9% respectively.