We surveyed 742 search engine optimization specialists to learn what personality traits and interests make them unique. Here are the results.


Holland Codes

Search engine optimization specialists are investigative and conventional

Search engine optimization specialists tend to be predominantly investigative individuals, which means that they are quite inquisitive and curious people that often like to spend time alone with their thoughts. They also tend to be conventional, meaning that they are usually detail-oriented and organized, and like working in a structured environment.

If you are one or both of these archetypes, you may be well suited to be a search engine optimization specialist. However, if you are realistic, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.

Here’s how the Holland codes of the average search engine optimization specialist break down:


Big Five

The top personality traits of search engine optimization specialists are extraversion and openness

Search engine optimization specialists score highly on extraversion, meaning that they rely on external stimuli to be happy, such as people or exciting surroundings. They also tend to be high on the measure of openness, which means they are usually curious, imaginative, and value variety.

Once again, let’s break down the components of the personality of an average search engine optimization specialist: