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Marketing is a degree category that consists of the following common degrees:

  • Marketing



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    In short, a degree in marketing prepares students to enter the creative business of promoting and distributing products and services to specific customer markets. Programs typically combine core courses in economics, finance, and business management with specialized courses in some or all of the areas listed below. The level of study of each of these subjects is dependent on the level of the degree being pursued:

    • Trends in Marketing Products and Services
    • Applied Marketing Research
    • Creative Selling
    • Marketing Communication
    • Public Relations / Media
    • Entrepreneurship / Business Strategies
    • Project Management
    • Digital Marketing

    As the world becomes more and more interconnected and technology continues to evolve, marketing itself continues to change. The influence of technology and online platforms on how products and services are marketed naturally means that degree programs in the field must also adapt.

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