Learn about the types of people who become music promoters. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


Employment Type Mix, 2024

31% of music promoters work in full-time roles while 69% work part-time.


Gender Mix By Career Interest, 2024

This graph shows the distribution of females and males that are interested in becoming a music promoter. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming music promoters at a ratio of 1.21 to 1.


Actual Gender Mix, 2024

55% of music promoters are female and 45% are male.


Gender Bias, 2024

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a music promoter and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a music promoter and those who end up becoming one.

In this case there are more men interested in becoming a music promoter than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.


Ethnic Mix, 2019

The largest ethnic group of music promoters are White, making up 60% of the population. The next highest segments are Hispanic, Latino, or Spanish and Other, making up 11% and 10% respectively.