How employable are music promoters?
CareerExplorer rates music promoters with a D employability rating, meaning this career should provide weak employment opportunities for the foreseeable future.
Are music promoters in demand?
The business of music promotion is fiercely competitive. Many who enter the field do so without fully understanding the demands of the job, resulting in high burnout and turnover rates. Securing steady work as a music promoter can be difficult, due to potential funding challenges for musical groups, orchestras, and other performing companies. Some of the current growth in the industry is being spurred by mobile and internet technologies, which present promoters with new methods of delivery. It is the state of the economy, however, that has the most consistent impact on demand for music promoters and revenues generated by their events. Expensive concert tickets are purchased in greater numbers in a healthy economic environment in which people have more disposable income. Especially for independent promoters, whose fees are often calculated as a percentage of ticket sales, the economy is their largest indicator of profitability. While healthy economic conditions create the foundation for a successful concert tour, a versatile promoter will determine its luster. The most employable and in-demand music promoters are those proficient at planning, budgeting, negotiating, and distribution. These abilities are as vital to this occupation as are marketing, advertising, and promotional skills. Aspiring entrants to the field will also be well served by a capacity to take financial risks, because the business of music and concert promoting is so multi-faceted. Many moving parts and many players – investors, celebrity managers, performers, technicians, stage crews, media, and photographers, to name only a small number – mean that, in this industry, changes, challenges, and restarts are the norm, not the exception.