Is becoming a music promoter right for me?
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How to become a Music Promoter
Most music promoters begin their careers in either one of two ways, or combining the two. One way is by contacting already established promoters or venues in the local area and securing a job with them. This way, a person can gain experience in the field and learn the requirements of a successful promoter.
Another way to begin a music promotions job is to start small on one's own. One can do this by finding a promising local band and offering to promote them. If the band agrees, then the promoter will book the venue and publicize the show.
When starting out small, local newspaper advertising and posters are usually enough. If the show is successful, word will get out and other aspiring bands will want that promoter's services as well. As the promoter becomes well-established locally, bands from other areas and more prominent bands will follow. Great communication skills, knowledge of advertising and a love for music is necessary in becoming a successful music promoter.
Although there are no educational or degree requirements to become a music promoter, for the person who would like to add some formal education to their resume, there are some great training programs one can take. These programs offer various courses that train the person in such things as 'Artist Development and Management, 'Songwriting and Publishing', 'Producing, Production and Indie Labels', 'Music Business Law Contract Basics' and much more. Some of these training programs are only six to ten weeks long, while others are substantially longer.