There are currently an estimated 1,023,900 online merchants in the United States. The online merchant job market is expected to grow by 8.8% between 2016 and 2026.

How employable are online merchants?

CareerExplorer rates online merchants with a C employability rating, meaning this career should provide moderate employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will need 96,200 online merchants. That number is based on 90,400 additional online merchants, and the retirement of 5,800 existing online merchants.

What’s the supply of online merchants?

The online merchant industry is concentrated in California, Texas, Florida

Online Merchant job market by state

State Name Employed Online Merchants
California 156,510
Texas 78,270
Florida 74,050
Illinois 56,230
New Jersey 43,460
Colorado 40,580
Georgia 36,290
Ohio 34,570
Washington 34,370
North Carolina 31,740
Virginia 31,640
District of Columbia 31,400
Michigan 30,440
New York 26,090
Minnesota 23,220
Maryland 21,610
Louisiana 18,100
Oregon 17,080
Arizona 16,330
Pennsylvania 15,920
Missouri 14,990
Tennessee 14,950
Massachusetts 13,240
Indiana 12,600
Wisconsin 10,470
Iowa 9,860
Kentucky 9,490
Utah 8,170
Connecticut 7,680
Kansas 7,680
Alabama 7,230
New Mexico 6,650
Nevada 6,580
Puerto Rico 6,110
Arkansas 6,070
Oklahoma 4,910
Hawaii 4,610
Nebraska 4,370
South Carolina 4,000
Maine 3,680
Montana 3,320
Mississippi 3,000
Alaska 2,840
Idaho 2,820
West Virginia 2,720
New Hampshire 2,510
Rhode Island 2,350
North Dakota 2,230
Delaware 1,430
Vermont 1,210
Wyoming 1,180
South Dakota 670
Guam 280
Virgin Islands 160