The average salary for an online merchant in the United States is around $83,050 per year.
Avg Salary
Online merchants earn an average yearly salary of $83,050.
Wages typically start from $47,880 and go up to $150,010.
37% above national average Updated in 2025
Online merchant earnings by seniority
Top-level online merchant earnings begin at:
$72.12 per hour
$150,010 per year
Senior-level online merchant earnings begin at:
$54.81 per hour
$114,010 per year
Mid-level online merchant earnings begin at:
$39.93 per hour
$83,050 per year
Junior-level online merchant earnings begin at:
$30.12 per hour
$62,640 per year
Starting level online merchant earnings begin at:
$23.02 per hour
$47,880 per year
Approximate values based on highest and lowest earning segments.
Online merchant salary by state
| State Name | Average Salary |
|---|---|
| Delaware | $95,040 |
| Alaska | $94,740 |
| Oklahoma | $93,640 |
| Massachusetts | $93,270 |
| Hawaii | $92,620 |
| Colorado | $92,520 |
| New Jersey | $91,060 |
| Rhode Island | $88,130 |
| California | $87,570 |
| Connecticut | $85,530 |
| South Dakota | $85,340 |
| Virginia | $85,200 |
| New Hampshire | $83,740 |
| New York | $83,450 |
| Kansas | $83,350 |
| Arizona | $83,280 |
| Illinois | $82,070 |
| Michigan | $81,810 |
| Texas | $80,820 |
| Pennsylvania | $80,590 |
| North Dakota | $80,500 |
| Iowa | $80,470 |
| Missouri | $80,420 |
| North Carolina | $80,230 |
| Utah | $80,190 |
| Florida | $79,650 |
| Ohio | $79,350 |
| South Carolina | $79,110 |
| New Mexico | $79,100 |
| Indiana | $79,030 |
| Maine | $78,830 |
| Tennessee | $78,690 |
| Georgia | $78,410 |
| Nebraska | $77,980 |
| Minnesota | $77,820 |
| Oregon | $77,170 |
| Mississippi | $76,980 |
| Idaho | $76,400 |
| Montana | $74,990 |
| Kentucky | $74,690 |
| Wyoming | $74,060 |
| Vermont | $71,710 |
| Guam | $71,120 |
| West Virginia | $69,240 |
| Wisconsin | $67,370 |
| Nevada | $67,330 |
| Louisiana | $63,220 |
| Arkansas | $61,240 |
| Virgin Islands, U.S. | $60,640 |
| Puerto Rico | $40,660 |
| District of Columbia | $108,160 |
| Maryland | $101,500 |
| Washington | $100,360 |
| Alabama | $100,240 |
How do online merchant salaries compare to similar careers?
Online merchants earn about the same as related careers in the United States. On average, they make less than distance learning coordinators but more than copywriters.
| Career | Median Salary |
|---|---|
| Distance learning coordinator salary | $95K |
| Operations research analyst salary | $89K |
| Intelligence analyst salary | $94K |
| Web developer salary | $93K |
| Technical writer salary | $90K |
| Online merchant salary | $83K |
| Industrial designer salary | $84K |
| Consultant salary | $82K |
| Market research analyst salary | $79K |
| Copywriter salary | $77K |
Source: CareerExplorer (Aggregated)