The average salary for a market research analyst in the United States is around $78,760 per year.
Avg Salary
Market research analysts earn an average yearly salary of $78,760.
Wages typically start from $43,390 and go up to $155,480.
30% above national average Updated in 2025
Market research analyst earnings by seniority
Top-level market research analyst earnings begin at:
$74.75 per hour
$155,480 per year
Senior-level market research analyst earnings begin at:
$52.07 per hour
$108,310 per year
Mid-level market research analyst earnings begin at:
$37.87 per hour
$78,760 per year
Junior-level market research analyst earnings begin at:
$28.05 per hour
$58,350 per year
Starting level market research analyst earnings begin at:
$20.86 per hour
$43,390 per year
Approximate values based on highest and lowest earning segments.
Market research analyst salary by state
| State Name | Average Salary |
|---|---|
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
| Oregon | $79,150 |
| Illinois | $79,120 |
| North Carolina | $78,410 |
| Connecticut | $77,740 |
| Virginia | $76,980 |
| Maryland | $76,370 |
| Georgia | $75,850 |
| Florida | $75,450 |
| Vermont | $74,880 |
| Ohio | $72,790 |
| Texas | $72,520 |
| Maine | $71,980 |
| Arizona | $71,940 |
| Nevada | $71,840 |
| Kansas | $70,430 |
| Missouri | $70,140 |
| Tennessee | $69,790 |
| South Carolina | $69,440 |
| Pennsylvania | $68,760 |
| Montana | $68,080 |
| Michigan | $66,780 |
| Alaska | $66,710 |
| Iowa | $66,390 |
| Arkansas | $65,430 |
| Wisconsin | $64,800 |
| New Hampshire | $64,570 |
| Indiana | $63,700 |
| South Dakota | $63,490 |
| Utah | $62,630 |
| New Mexico | $61,950 |
| Oklahoma | $61,940 |
| North Dakota | $61,580 |
| Kentucky | $61,480 |
| Wyoming | $60,990 |
| Idaho | $60,970 |
| Nebraska | $60,000 |
| Louisiana | $59,690 |
| Alabama | $59,530 |
| Hawaii | $59,390 |
| Mississippi | $56,640 |
| West Virginia | $52,340 |
| Guam | $37,720 |
| Virgin Islands, U.S. | $33,930 |
| Puerto Rico | $28,390 |
| Massachusetts | $101,810 |
| Delaware | $101,270 |
How do market research analyst salaries compare to similar careers?
Market research analysts earn about the same as related careers in the United States. On average, they make less than investment bankers but more than publicists.
| Career | Median Salary |
|---|---|
| Investment banker salary | $81K |
| Financial quantitative analyst salary | $81K |
| Fraud analyst salary | $81K |
| Underwriter salary | $81K |
| Consultant salary | $82K |
| Market research analyst salary | $79K |
| Loan officer salary | $77K |
| Copywriter salary | $77K |
| Cost estimator salary | $79K |
| Publicist salary | $75K |
Source: CareerExplorer (Aggregated)