Market research analysts are below average when it comes to happiness.
At CareerExplorer, we conduct an ongoing survey with millions of people and ask them how satisfied they are with their careers. As it turns out, market research analysts rate their career happiness 2.9 out of 5 stars which puts them in the bottom 29% of careers.
To put this into perspective, we compared how happy market research analysts are to similar careers in the industry. Take a look at the results below:
Salaries and satisfaction ratings in similar careers
| Career | Satisfaction | Avg Salary |
|---|---|---|
| Search engine marketing specialist | 3.0 | $43k |
| Business analyst | 3.0 | $93k |
| Public relations specialist | 3.0 | $63k |
| Treasurer | 3.0 | $132k |
| Financial manager | 3.0 | $132k |
| Market research analyst | 2.9 | $64k |
| Publicist | 2.9 | $63k |
| Fraud analyst | 2.9 | $73k |
| Fundraiser | 2.9 | $61k |
| Property manager | 2.9 | $59k |
So what does it mean to be happy in your career? Let’s break it down into different dimensions:
- Salary: Are market research analysts happy with their salary?
- Meaning: Do market research analysts find their jobs meaningful?
- Personality fit: How well suited are people’s personalities to their everyday tasks as market research analysts?
- Work environment: How enjoyable are market research analyst’s work environments?
- Skills utilization: Are market research analysts making the best use of their abilities?
Are market research analysts happy with their salary?
Market research analysts rated their satisfaction with their salaries 3.0/5. Few are explicitly unhappy with their salaries, with most market research analysts having generally positive views of their salary.
We asked market research analysts how fairly compensated they are for their work.
Their response was:
3.0 out of 5 stars
817 market research analysts
10% of market research analysts rated their compensation 5 stars
27% of market research analysts rated their compensation 4 stars
30% of market research analysts rated their compensation 3 stars
21% of market research analysts rated their compensation 2 stars
12% of market research analysts rated their compensation 1 stars
Do market research analysts find their jobs meaningful?
On average, market research analysts rate the meaningfulness of their work a 2.5/5. The majority of market research analysts struggle to find any sort of meaning in their work, likely resulting in less satisfaction with the career overall.
We asked market research analysts how meaningful they found their work.
Their response was:
2.5 out of 5 stars
824 market research analysts
6% of market research analysts rated how meaningful they found their career 5 stars
15% of market research analysts rated how meaningful they found their career 4 stars
26% of market research analysts rated how meaningful they found their career 3 stars
28% of market research analysts rated how meaningful they found their career 2 stars
24% of market research analysts rated how meaningful they found their career 1 stars
How well are people’s personalities suited to everyday tasks as market research analysts?
Market research analysts rated their personality fit with their work an average of 3.6/5. The majority of market research analysts find their personalities quite well suited to their work, with relatively few having complaints about their fit.
We asked market research analysts how well their personalities fit into their careers.
Their response was:
3.6 out of 5 stars
921 market research analysts
21% of market research analysts rated their career fit 5 stars
38% of market research analysts rated their career fit 4 stars
26% of market research analysts rated their career fit 3 stars
12% of market research analysts rated their career fit 2 stars
3% of market research analysts rated their career fit 1 stars
How enjoyable is a market research analyst’s work environment?
As a whole, market research analysts rated their enjoyment of their work environment 3.4/5. A solid majority of market research analysts enjoy their work environment, probably contributing to overall higher satisfaction with working as a market research analyst.
We asked market research analysts how much they enjoyed their work environment.
Their response was:
3.4 out of 5 stars
924 market research analysts
15% of market research analysts rated their work environment 5 stars
36% of market research analysts rated their work environment 4 stars
27% of market research analysts rated their work environment 3 stars
16% of market research analysts rated their work environment 2 stars
6% of market research analysts rated their work environment 1 stars
Are market research analysts making the best use of their abilities?
Former market research analysts on CareerExplorer have rated their skills utilization 3.0/5. Market research analysts tend to feel that they don’t manage to use their abilities to their fullest, when compared to other careers.
We asked market research analysts how well their abilities were used in their careers.
Their response was:
3.0 out of 5 stars
930 market research analysts
10% of market research analysts rated their how well their skills were utilized in their career 5 stars
25% of market research analysts rated their how well their skills were utilized in their career 4 stars
29% of market research analysts rated their how well their skills were utilized in their career 3 stars
25% of market research analysts rated their how well their skills were utilized in their career 2 stars
11% of market research analysts rated their how well their skills were utilized in their career 1 stars