We surveyed 2,934 market research analysts to learn what personality traits and interests make them unique. Here are the results.
Market research analysts are investigative and enterprising
Market research analysts tend to be predominantly investigative individuals, which means that they are quite inquisitive and curious people that often like to spend time alone with their thoughts. They also tend to be enterprising, which means that they are usually quite natural leaders who thrive at influencing and persuading others.
If you are one or both of these archetypes, you may be well suited to be a market research analyst. However, if you are realistic, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.
Here’s how the Holland codes of the average market research analyst break down:
The top personality traits of market research analysts are openness and social responsibility
Market research analysts score highly on openness, which means they are usually curious, imaginative, and value variety. They also tend to be high on the measure of social responsibility, indicating that they desire fair outcomes and have a general concern for others.
Once again, let’s break down the components of the personality of an average market research analyst: