Is becoming a market research analyst right for me?

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Overview
What do market research analysts do?
Career Satisfaction
Are market research analysts happy with their careers?
Personality
What are market research analysts like?

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How to become a Market Research Analyst

Most market research analysts will need to earn at least a bachelor's degree in marketing research or a related discipline like statistics or mathematics. Top research positions may require a master’s degree. Coursework should include business, marketing, statistics, mathematics, and survey design. An internship with a market research firm can be a good way for students to gain some professional experience in the field. Working as a survey taker may be another good way for students to gain experience.

Market research analysts may receive certification from the Marketing Research Association. This certification, which is based on education and experience, must be renewed every two years. In order to qualify for renewal, one must take continuing education classes.

Research analysts may have a background in the industry that they cover, or might join market intelligence firms as a junior analyst or researcher. For those that want more reward and seniority, there will be opportunities in custom consulting projects or in establishing new research practices, but many are content to stay within their sector, building their knowledge and credibility with customers.

Market research analysts should have both analytic skills and an innate curiosity about people. Taking business management and statistical courses and becoming familiar with different software programs used for data analysis will also be helpful.