Career Attributes

  • $60,325
  • 595,400
  • 3.0
  • 23.2%
  • Economics
More Attributes


Most market research analysts will need to earn at least a bachelor's degree in marketing research or a related discipline like statistics or mathematics. Top research positions may require a master’s degree. Coursework should include business, marketing, statistics, mathematics, and survey design. An internship with a market research firm can be a good way for students to gain some professional experience in the field. Working as a survey taker may be another good way for students to gain experience.

Market research analysts may receive certification from the Marketing Research Association. This certification, which is based on education and experience, must be renewed every two years. In order to qualify for renewal, one must take continuing education classes.

Research analysts may have a background in the industry that they cover, or might join market intelligence firms as a junior analyst or researcher. For those that want more reward and seniority, there will be opportunities in custom consulting projects or in establishing new research practices, but many are content to stay within their sector, building their knowledge and credibility with customers.

Market research analysts should have both analytic skills and an innate curiosity about people. Taking business management and statistical courses and becoming familiar with different software programs used for data analysis will also be helpful.

What are Market Research Analysts like?


Based on our pool of users, Market Research Analysts tend to be predominately enterprising people. Take our career test to see what career interest category best describes you.

Market Research Analysts by Strongest Interest Archetype

Based on sample of 832 CareerExplorer users

Are Market Research Analysts happy?


Market Research Analysts rank among the least happy careers. Overall they rank in the 28th percentile of careers for satisfaction scores.

Market Research Analyst Career Satisfaction by Dimension

Percentile among all careers

Education History of Market Research Analysts

The most common degree held by Market Research Analysts is Economics. 14% of Market Research Analysts had a degree in Economics before becoming Market Research Analysts. That is over 4 times the average across all careers. Business Management And Administration graduates are the second most common among Market Research Analysts, representing 13% of Market Research Analysts in the CareerExplorer user base, which is 2.0 times the average.

Market Research Analyst Education History

This table shows which degrees people earn before becoming a Market Research Analyst, compared to how often those degrees are obtained by people who earn at least one post secondary degree.

Degree % of Market Research Analysts % of population Multiple
Economics 14.2% 4.0% 3.6×
Business Management And Administration 13.3% 6.5% 2.0×
Psychology 11.8% 7.0% 1.7×
Marketing And Marketing Research 11.6% 2.2% 5.4×
Sociology 6.1% 2.1% 2.9×
English Literature 5.9% 4.9% 1.2×
Communications 5.7% 3.4% 1.7×
Political Science 5.5% 2.9% 1.9×
Business 5.4% 2.6% 2.1×
International Relations 5.4% 1.5% 3.5×
International Business 5.2% 1.0% 5.1×
Foreign Language Studies 4.2% 1.3% 3.2×
Anthropology And Archeology 3.9% 1.3% 3.1×
Finance 3.7% 2.1% 1.8×
Business Economics 3.3% 0.8% 4.2×
History 3.0% 2.3% 1.3×
Journalism 2.4% 1.1% 2.1×
Philosophy And Religious Studies 2.4% 1.6% 1.5×
Biology 1.8% 3.6% 0.5×
Mass Media 1.8% 0.5% 3.6×
Mathematics 1.7% 1.9% 0.9×
Accounting 1.5% 1.9% 0.8×
Human Resources 1.5% 1.0% 1.5×
Statistics And Decision Science 1.5% 0.3% 4.4×
Management Information Systems 1.3% 0.4% 3.0×
Liberal Arts 1.3% 1.9% 0.7×
Public Policy 1.3% 0.4% 3.4×
Social Psychology 1.3% 0.1% 9.6×
Neuroscience 1.1% 0.5% 2.0×
Electrical Engineering 1.1% 0.9% 1.3×
Mechanical Engineering 1.1% 1.7% 0.7×
Community And Public Health 1.1% 0.8% 1.3×
Linguistics 1.1% 0.8% 1.4×

Market Research Analyst Education Levels

75% of Market Research Analysts have a bachelor's degree. 21% of Market Research Analysts have a master's degree.

No education 0%
High school diploma 0%
Associate's degree 0%
Bachelor's degree 75%
Master's degree 21%
Doctorate degree 4%

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Career Attributes

  • $60,325
  • 595,400
  • 3.0
  • 23.2%
  • Economics
More Attributes