Is becoming a market research analyst right for me?

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Overview
What do market research analysts do?
Career Satisfaction
Are market research analysts happy with their careers?
Personality
What are market research analysts like?

Still unsure if becoming a market research analyst is the right career path? to find out if this career is right for you. Perhaps you are well-suited to become a market research analyst or another similar career!

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How to become a Market Research Analyst

Most market research analysts will need to earn at least a Bachelor's Degree in Marketing or a related discipline like statistics or mathematics. Getting an internship with a market research firm can be a great way for students to gain some professional experience in the field. Working as a survey taker is another way for students to gain experience.

Top research positions may require a Master’s Degree in Marketing Research. Coursework includes business, marketing, statistics, mathematics, and survey design.

Certification from the Marketing Research Association needs to be renewed every two years. In order to qualify for renewal, one must take continuing education classes.