We surveyed 768 search marketing strategists to learn what personality traits and interests make them unique. Here are the results.


Holland Codes

Search marketing strategists are enterprising and investigative

Search marketing strategists tend to be predominantly enterprising individuals, which means that they are usually quite natural leaders who thrive at influencing and persuading others. They also tend to be investigative, which means that they are quite inquisitive and curious people that often like to spend time alone with their thoughts.

If you are one or both of these archetypes, you may be well suited to be a search marketing strategist. However, if you are realistic, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.

Here’s how the Holland codes of the average search marketing strategist break down:


Big Five

The top personality traits of search marketing strategists are openness and social responsibility

Search marketing strategists score highly on openness, which means they are usually curious, imaginative, and value variety. They also tend to be high on the measure of social responsibility, indicating that they desire fair outcomes and have a general concern for others.

Once again, let’s break down the components of the personality of an average search marketing strategist: