Is becoming a search marketing strategist right for me?
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How to become a Search Marketing Strategist
A bachelor’s degree is the minimum education level required for this type of profession. Common majors are marketing, computer science, and business administration. Marketing courses train an individual to think creatively while designing a web site that meets the practical needs of a company. Computer science courses teaches one how to write computer code for programming, to determine which platforms best fit a company’s needs, and to troubleshoot any problems that arise during and after the testing phase of a new web site. Business administration courses hone a person's ability to accurately diagnose the needs of the client and create viable solutions within budgetary constraints.
Successful marketing strategists must have excellent communication skills, both oral and written, in order to create web sites that appeal to the public and to convince a company that their proposal will suit the company’s needs. He or she needs strong analytical skills to translate web analytics into practical applications for the web site. Finally, individuals who thrive on meeting deadlines will enjoy the challenges found in this career.