What is a Customer Success Manager?
A customer success manager is someone who represents an online company or brand, and is the primary point of contact for any customer concerns regarding product, support, or billing. Their purpose is to provide the best customer experience possible, which in turn will result in customer retention and expansion. This is a fairly new and vital role that has been created due to the need for a relationship product in the SaaS/Cloud space.
What does a Customer Success Manager do?
The customer success manager's first priority is to be in tune with what the customer needs and what their challenges are. The ultimate goal is to sustain a company's profitability and growth; this can only be done by keeping the customer satisfied, and by making it easy for the customer to take maximum advantage of the product or service they have purchased.
For any online business, acquiring a customer is only the beginning in what must be a long-term, data-driven and strategical relationship. By integrating technology, sales & marketing, training, support, and exceptional customer service, the customer success manager (and team) can build a successful and lasting relationship between the customer and the business. This role is a growing company's solution to customer development, customer retention, and customer expansion.
A customer success manager will:
Integrate Technology - by working with the technology department to create the tools the customer needs
Integrate Sales & Marketing - by working with the marketing department to find leads that will turn into valuable assets, and/or by creating and implementing lead generation campaigns and monitoring their success
Integrate Training & Support - to make sure that all customers are taken through the system and trained in the product's use, ensuring a fully engaged, positive and valuable experience
Integrate Data Analysis - to collect, analyze and use data to make the customers' experience consistent and seamless
Integrate Policies - to help meet company goals - these policies will help to ensure customer satisfaction so that customers continue to purchase from the company, and recommend others to do so as well
Integrate Campaigns - so as to obtain feedback/suggestions from customers in order to determine what the company is doing right or wrong, and what might need to change in order to increase customer satisfaction and retention
What is the workplace of a Customer Success Manager like?
A customer support manager typically works in an office-type environment. The work environment is usually quite casual, but very focused and driven. He or she would need to be able to work effectively with customers through remote channels (teleconferences, web meetings, etc). Occasional travel may be required.
Customer Success Managers are also known as:
Client Advocate Customer Experience Manager