Is becoming a search engine optimization specialist right for me?
The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:
Still unsure if becoming a search engine optimization specialist is the right career path? Take the free CareerExplorer career test to find out if this career is in your top matches. Perhaps you are well-suited to become a search engine optimization specialist or another similar career!
Described by our users as being “shockingly accurate”, you might discover careers you haven’t thought of before.
How to become a Search Engine Optimization Specialist
A search engine optimization specialist needs to have experience in web design and web content production. One to three years of experience with online marketing is a must, as is knowledge of CSS, HTML and various programming languages. A bachelor's degree in communications, information technology, marketing, or business is recommended.
Many SEO positions will offer on-the-job training but will still require some post-secondary education. Keeping up with recent changes in the SEO field requires ongoing education by attending conferences and workshops, watching online informational webinars and training videos, and by reading credible blogs.
The growing need for SEO professionals has produced some accrediting organizations that will provide certification for completing their training programs (see below).