The average salary for a digital marketing specialist in California is around $65,000 per year.
Avg Salary
Digital marketing specialists earn an average yearly salary of $65,000.
Wages typically start from $12,000 and go up to $125,000.
9% below national average Updated in 2023
Digital marketing specialist earnings by seniority
Top-level digital marketing specialist earnings begin at:
$60.10 per hour
$125,000 per year
Senior-level digital marketing specialist earnings begin at:
$43.27 per hour
$90,000 per year
Mid-level digital marketing specialist earnings begin at:
$31.25 per hour
$65,000 per year
Junior-level digital marketing specialist earnings begin at:
$23.08 per hour
$48,000 per year
Starting level digital marketing specialist earnings begin at:
$5.77 per hour
$12,000 per year
Approximate values based on highest and lowest earning segments.
Digital marketing specialist salary by state
| State Name | Average Salary |
|---|---|
| California | $65,000 |
| Minnesota | $50,000 |
| Colorado | $48,787 |
| Illinois | $48,277 |
| New Jersey | $48,132 |
| Pennsylvania | $46,652 |
| Virginia | $45,062 |
| Washington | $44,366 |
| North Carolina | $44,362 |
| New York | $44,200 |
| Massachusetts | $41,972 |
| Michigan | $41,465 |
| Georgia | $39,566 |
| Texas | $39,288 |
| Florida | $38,238 |
| Ohio | $37,000 |
How do digital marketing specialist salaries compare to similar careers?
Digital marketing specialists earn 24% less than similar careers in California. On average, they make less than product managers but more than retail salespeople.
| Career | Median Salary |
|---|---|
| Product manager salary | $130K |
| Marketing manager salary | $100K |
| Consultant salary | $102K |
| Sales manager salary | $95K |
| Sales representative salary | $70K |
| Digital marketing specialist salary | $65K |
| IT support specialist salary | $55K |
| Retail salesperson salary | $21K |
Source: CareerExplorer (Aggregated)