The average salary for a marketing manager in the United States is around $80,862 per year.
Avg Salary
This is 35% above the national average. Updated in 2018.
Marketing managers earn an average yearly salary of $80,862. Wages typically start from $71,350 and go up to $112,873.
Marketing manager earnings by seniority
Approximate values based on highest and lowest earning segments.
Marketing manager salary by state
| State Name | Average Salary |
|---|---|
| New York | $172,230 |
| New Jersey | $160,420 |
| Virginia | $163,470 |
| Colorado | $161,870 |
| California | $156,450 |
| District of Columbia | $151,370 |
| Delaware | $150,440 |
| Rhode Island | $147,940 |
| Washington | $147,520 |
| Arkansas | $146,610 |
| Connecticut | $136,580 |
| Maryland | $136,730 |
| Texas | $135,470 |
| South Dakota | $129,060 |
| North Carolina | $133,190 |
| Georgia | $133,530 |
| Massachusetts | $132,210 |
| Kansas | $125,570 |
| Nevada | $115,240 |
| New Hampshire | $128,660 |
| Pennsylvania | $110,176 |
| Minnesota | $130,990 |
| Michigan | $127,830 |
| Ohio | $122,240 |
| Missouri | $121,990 |
| Montana | $116,890 |
| Wisconsin | $115,170 |
| Vermont | $109,180 |
| Florida | $103,710 |
| Tennessee | $103,730 |
| Oklahoma | $101,530 |
| Arizona | $103,330 |
| Kentucky | $95,590 |
| Oregon | $109,990 |
| Utah | $102,060 |
| Hawaii | $100,840 |
| North Dakota | $102,460 |
| South Carolina | $103,160 |
| Iowa | $98,190 |
| Indiana | $96,760 |
| Idaho | $86,230 |
| Alaska | $93,160 |
| Nebraska | $86,300 |
| New Mexico | $90,620 |
| Wyoming | $92,200 |
| Maine | $91,460 |
| Louisiana | $86,860 |
| West Virginia | $85,830 |
| Mississippi | $80,370 |
| Puerto Rico | $73,720 |
| Illinois | $70,419 |
| Virgin Islands | $60,520 |
| Guam | $55,440 |
How much does a Marketing Manager earn?
As in most careers, advanced degrees and on-the-job experience can mean higher earnings. Marketing managers typically have a few years of experience in advertising, sales, public relations or a related field before advancing to a management role.
Marketing managers' salaries tend to be above $100,000 a year and marketing managers' bonuses are typically 10% or less of their base salary (differences in salary and bonus appear to be more related to the employer than to a person's title). Top cities for marketing management jobs are available in New York, Chicago, Houston, Dallas, and Atlanta.
There are various companies that marketing managers can work for. Salary depends on what products or clients you're responsible for, and what your duties are. In order of highest paying are computer system design firms, technical and scientifically oriented firms, engineering firms, architectural firms, and depository credit intermediation firms.
How do marketing manager salaries compare to similar careers?
Marketing managers earn about the same as related careers in the United States. On average, they make less than COOs but more than chief executives.
| Career | Median Salary |
|---|---|
| COO salary | $79K |
| Product manager salary | $85K |
| Purchasing manager salary | $85K |
| Bank branch manager salary | $82K |
| Industrial production manager salary | $78K |
| Marketing manager salary | $81K |
| Fundraising manager salary | $77K |
| Human resources manager salary | $78K |
| IT manager salary | $64K |
| Chief executive salary | $77K |
Source: CareerExplorer (Aggregated)
