The average salary for a marketing manager in California is around $193,620 per year.
Avg Salary
Marketing managers earn an average yearly salary of $193,620.
Wages typically start from $104,370 and go up to $326,400.
155% above national average Updated in 2025
Marketing manager earnings by seniority
Top-level marketing manager earnings begin at:
$156.93 per hour
$326,400 per year
Senior-level marketing manager earnings begin at:
$130.46 per hour
$271,360 per year
Mid-level marketing manager earnings begin at:
$93.09 per hour
$193,620 per year
Junior-level marketing manager earnings begin at:
$67.28 per hour
$139,950 per year
Starting level marketing manager earnings begin at:
$50.18 per hour
$104,370 per year
Approximate values based on highest and lowest earning segments.
Marketing manager salary by state
| State Name | Average Salary |
|---|---|
| Vermont | $99,480 |
| West Virginia | $98,750 |
| Puerto Rico | $77,540 |
| Guam | $60,950 |
| Virgin Islands, U.S. | $60,520 |
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
| South Dakota | $167,750 |
| Montana | $165,580 |
| North Carolina | $165,480 |
| Delaware | $163,240 |
| Illinois | $162,860 |
| Wyoming | $161,580 |
| Oregon | $161,560 |
| Georgia | $160,760 |
| Kansas | $154,510 |
| Maryland | $154,160 |
| Rhode Island | $152,350 |
| Pennsylvania | $150,810 |
| Texas | $147,880 |
| South Carolina | $143,290 |
| New Hampshire | $143,280 |
| Florida | $142,620 |
| Idaho | $142,090 |
| Utah | $139,830 |
| Michigan | $138,510 |
| Arkansas | $136,520 |
| Indiana | $136,260 |
| Maine | $135,380 |
| Wisconsin | $133,600 |
| Ohio | $132,330 |
| Arizona | $132,220 |
| Tennessee | $131,990 |
| Iowa | $131,120 |
| Missouri | $130,550 |
| Kentucky | $128,930 |
| Oklahoma | $126,920 |
| North Dakota | $125,580 |
| New Mexico | $122,980 |
| Louisiana | $120,650 |
| Alabama | $120,160 |
| Hawaii | $117,770 |
| Alaska | $116,270 |
| Nebraska | $110,570 |
| Nevada | $107,550 |
| Mississippi | $100,940 |
How do marketing manager salaries compare to similar careers?
Marketing managers earn about the same as related careers in California. On average, they make less than natural sciences managers but more than supply chain managers.
| Career | Median Salary |
|---|---|
| Natural sciences manager salary | $210K |
| Financial manager salary | $181K |
| Bank manager salary | $181K |
| Marketing manager salary | $194K |
| Human resources manager salary | $170K |
| Investment fund manager salary | $175K |
| Compliance manager salary | $175K |
| Supply chain manager salary | $175K |
Source: CareerExplorer (Aggregated)