Copywriters are about average in terms of happiness.

At CareerExplorer, we conduct an ongoing survey with millions of people and ask them how satisfied they are with their careers. As it turns out, copywriters rate their career happiness 3.1 out of 5 stars which puts them in the bottom 42% of careers.

To put this into perspective, we compared how happy copywriters are to similar careers in the industry. Take a look at the results below:

Salaries and satisfaction ratings in similar careers

Career Satisfaction Avg Salary
Content manager
3.2
$40k
News reporter
3.2
$27k
Translator
3.1
$35k
Proofreader
3.1
$44k
Copywriter
3.1
$70k
Technical writer
2.8
$78k

So what does it mean to be happy in your career? Let’s break it down into different dimensions:

  • Salary: Are copywriters happy with their salary?
  • Meaning: Do copywriters find their jobs meaningful?
  • Personality fit: How well suited are people’s personalities to their everyday tasks as copywriters?
  • Work environment: How enjoyable are copywriter’s work environments?
  • Skills utilization: Are copywriters making the best use of their abilities?

Are copywriters happy with their salary?

Copywriters rated their satisfaction with their salaries 2.9/5. Copywriters tend to be quite unhappy with their salary, with very few reporting satisfaction with their pay.

We asked copywriters how fairly compensated they are for their work.
Their response was:

2.9 out of 5 stars

2313 copywriters

5 Star
10%

10% of copywriters rated their compensation 5 stars

4 Star
22%

22% of copywriters rated their compensation 4 stars

3 Star
31%

31% of copywriters rated their compensation 3 stars

2 Star
23%

23% of copywriters rated their compensation 2 stars

1 Star
14%

14% of copywriters rated their compensation 1 stars

Do copywriters find their jobs meaningful?

On average, copywriters rate the meaningfulness of their work a 2.7/5. While most copywriters aren’t very fulfilled by their work, some people may still manage to find meaning in it.

We asked copywriters how meaningful they found their work.
Their response was:

2.7 out of 5 stars

2329 copywriters

5 Star
9%

9% of copywriters rated how meaningful they found their career 5 stars

4 Star
16%

16% of copywriters rated how meaningful they found their career 4 stars

3 Star
27%

27% of copywriters rated how meaningful they found their career 3 stars

2 Star
28%

28% of copywriters rated how meaningful they found their career 2 stars

1 Star
20%

20% of copywriters rated how meaningful they found their career 1 stars

How well are people’s personalities suited to everyday tasks as copywriters?

Copywriters rated their personality fit with their work an average of 3.8/5. The majority of copywriters find their personalities quite well suited to their work, with relatively few having complaints about their fit.

We asked copywriters how well their personalities fit into their careers.
Their response was:

3.8 out of 5 stars

2573 copywriters

5 Star
25%

25% of copywriters rated their career fit 5 stars

4 Star
40%

40% of copywriters rated their career fit 4 stars

3 Star
24%

24% of copywriters rated their career fit 3 stars

2 Star
8%

8% of copywriters rated their career fit 2 stars

1 Star
2%

2% of copywriters rated their career fit 1 stars

How enjoyable is a copywriter’s work environment?

As a whole, copywriters rated their enjoyment of their work environment 3.6/5. A solid majority of copywriters enjoy their work environment, probably contributing to overall higher satisfaction with working as a copywriter.

We asked copywriters how much they enjoyed their work environment.
Their response was:

3.6 out of 5 stars

2571 copywriters

5 Star
22%

22% of copywriters rated their work environment 5 stars

4 Star
36%

36% of copywriters rated their work environment 4 stars

3 Star
26%

26% of copywriters rated their work environment 3 stars

2 Star
12%

12% of copywriters rated their work environment 2 stars

1 Star
4%

4% of copywriters rated their work environment 1 stars

Are copywriters making the best use of their abilities?

Former copywriters on CareerExplorer have rated their skills utilization 3.1/5. Most copywriters are satisfied with how well their abilities are skills are made of use.

We asked copywriters how well their abilities were used in their careers.
Their response was:

3.1 out of 5 stars

2575 copywriters

5 Star
14%

14% of copywriters rated their how well their skills were utilized in their career 5 stars

4 Star
26%

26% of copywriters rated their how well their skills were utilized in their career 4 stars

3 Star
30%

30% of copywriters rated their how well their skills were utilized in their career 3 stars

2 Star
22%

22% of copywriters rated their how well their skills were utilized in their career 2 stars

1 Star
9%

9% of copywriters rated their how well their skills were utilized in their career 1 stars