What is a Blogger?

Originally blogs were known as "weblogs", primarily as places for people to write about their day-to-day activities. Their everyday tasks became fodder for their mini sites, where they would record their opinions, stories, photos, and videos. Some of these mini sites gained a following and the hobby of blogging was born. Today people write about far more interesting topics, and blogs have gained more recognition and merit.

A blogger primarily creates content, which can be referred to in many ways (blog posts, blog articles, web articles, web copy, content, web content, and blog content). Blogs can be used for personal use, but also for businesses, news, networking, and other professional means. Typically, the content on a blog page appears in reverse chronological order with the archives dating back to whenever the blogger started his or her blogging journey.

What does a Blogger do?

Having the Internet at our disposal is an amazing thing. Never before have average people been able to reach a global audience with such ease. Bloggers have the ability to reach hundreds or even thousands of people each and every day. There are literally millions of blogs online; blogging has quickly become one of the most popular ways of communicating and spreading information and news.

There are literally millions of bloggers and blogs online; blogging has quickly become one of the most popular ways of communicating and spreading information and news.

Being a blogger is similar to being a freelance artist - whether you’re a writer, photographer or a curator of information, a blog can give a specific audience a close-up look into a particular subject (or subjects). That “artistry” can be anything from writings, photos, videos, books, links to other information, or pretty much anything you can think of. That is the amazing thing about it. There isn’t a whole lot of categorization, and this gives bloggers an incredible amount of creative exploration.

There are a variety of things that bloggers can do to maintain their blog:

  • create fresh, original content a few times a week
  • use images that truly compliment their content
  • research other blogs with similar content and great reference material
  • establish their online presence on all social media — Twitter, LinkedIn, Facebook- platforms
  • keep up with all changes on each of the social media platforms
  • update their credits page with all their media and major mentions and all the guest posts they have written
  • share their content on social media, encouraging conversation
  • manage comments, spam, and read and reply to each one
  • guest blog once or twice a month by creating fresh, engaging content for another blog
  • reply to comments on every guest post
  • engage with any reader who contacts them or asks a question
  • run the back-end smoothly; such as their publishing platform, plugins, design, code
  • fix problems with their site (this can be from five minutes a day to hours a day)
  • optimize their top pages, top blog posts, services and product pages
  • research opportunities that come their way such as advertisers and promotional inquiries
  • communicate with their peer bloggers and support each other
  • build relationships online and offline with their community
  • use Skype or other phone services to do a phone or video interview
  • give interviews
  • beta test for plugins and work with developers to test applications on their site
  • support their community by following other blogs, and by sharing their knowledge
  • endorse the products that they use and have an honest strategy to tell their audience about it
  • establish consulting services with their blogging knowledge and any other skills and experience to help others
  • set up their newsletter, and are smart with their email marketing strategies
  • set up and maintain a Facebook fan page, and understand that some people only use Facebook but can still benefit from their message
  • set up a strong LinkedIn presence and engage in groups and provide value to conversations
  • prepare for each consultation with clients by doing prep work and post follow-up
  • educate themselves constantly with free webinars, online courses, and tons of other material in their niche and about blogging, business, and marketing in general
  • do the bookkeeping if their blog is their business and if they have set it up as a business
  • take care of the legal stuff like Trademark, set up an S-Corp or LLC or a sole proprietorship and find an accountant for the taxes
  • attend conferences at least once a year and learn the latest and greatest as well as build new connections
  • speak to a group about their expertise or share their story and prepare well for that speech in advance
  • set up a podcast and expand their audience and their brand by reaching people who prefer an audio medium
  • track their stats using Google Analytics, make sure Google can find them, where their referrals are coming from and what is happening on their site
  • collaborate on projects with other bloggers such as an eBook or other creations
  • create their own products; this can be in the form of a product with audio interviews, a guide book, a Kindle book, an e-course, or a video series. (This can take the most amount of time but once it is done, it gains credibility and potential income.)

Are you suited to be a blogger?

Bloggers have distinct personalities. They tend to be artistic individuals, which means they’re creative, intuitive, sensitive, articulate, and expressive. They are unstructured, original, nonconforming, and innovative. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.

Does this sound like you? Take our free career test to find out if blogger is one of your top career matches.

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What is the workplace of a Blogger like?

The appeal of blogging is that anyone can do it, and from anywhere. Blogging can be done from home, from a coffee shop, or from a beach. Anyone who is interested in sharing their words with the world can do so with a few clicks of a mouse and a keyboard.

Whether people have a message that they want to convey, a professional service that they're looking to sell, or a simple desire to have their words published for others to read, blogs can accomplish these goals simply and easily. Hundreds of new blogs are started each day, and while many of them are quickly abandoned, others persevere.

Frequently Asked Questions

Are Bloggers happy?

Bloggers rank among the happiest careers. Overall they rank in the 88th percentile of careers for satisfaction scores. Please note that this number is derived from the data we have collected from our Sokanu members only.

This particularly high happiness quotient is no doubt rooted in the fact that bloggers are so intimately connected to their work. They write and speak about topics for which they have a passion, even an obsession.

How long does it take to become a Blogger?

The time that it takes to become a blogger probably varies as much as the topics in the blogosphere do. The road to a successful blog depends largely on creativity and motivation, both of which fluctuate immensely from individual to individual.

Steps to becoming a Blogger

Becoming a blogger involves two quite separate processes. The first process is rather technical; it is about setting up a blog. The second process is more creative; it is about designing a blog and producing and distributing content.

What are Bloggers like?

Based on our pool of users, bloggers tend to be predominately artistic people. This is not a surprising revelation – because the essence of artistry is creativity, and creativity is at the heart of blogging.

Should I become a Blogger?

According to Mark W. Schaefer and Stanford A. Smith, co-authors of Born to Blog, there are five traits or roles that are necessary for blogging. Schaefer and Smith maintain that everyone has at least one of these traits, and some of the most popular bloggers probably have three or four of them. The idea is to recognize that trait or role that you play, build upon it, and then use it to create a successful blog.

Here are those traits / roles:

Dreamer Successful bloggers are visionaries who think about and see a different world, one they want to share with readers and/or listeners.

Storyteller The best blogs tell stories and the best stories are told in authentic, clear, uncluttered, and compelling language.

Teacher By its nature, unique, authentic, and valuable blog content can enlighten and teach.

Persuader Sought-after bloggers are passionate about the topics they present. They have strong opinions and generally seek to persuade their audiences.

Curator Dedicated bloggers are collectors, guardians, curators of stories. They train their brain to notice potential topics and think about how to blog about them. They write down every idea that pops into their head. They let their brain know that every good idea is going to be used in some way.

The authors also address the big question that aspiring bloggers invariably ask:

Do I need to be a good writer? Schaefer and Smith state that a blogger does not need to be a good writer in the classic sense of a Pulitzer Prize winner or literary great. Bloggers, they say, must be natural conversationalists – writers and speakers able to get their points across not with jargon or in boardroom speak; but in dialogue that builds rapport, much like what takes place when we sit down to have a drink with a friend. In other words, blogging is not just about text. It is less objective and structured than article or presentation writing. It is more personal, more intimate, because the blog writer is looking to start a relationship founded on their opinions and perspectives.

When asked how prospective bloggers should decide if they have what it takes to be a blogger, Schaefer and Smith had this to say (paraphrased):

Ask yourself these three questions:

Do I have a borderline obsession with a topic? To avoid getting burned out, you need to be obsessed with the subject that you want to blog about.

Are there others like me out there? You must have an audience, so there must be like-minded thinkers out there.

Do I have a marathon or a sprint mindset? Recognize that it takes 10 years to be an overnight success. Get in the zone. Kick off your content. Turn content creation into a habit. Refine what you do over time. And know when to stop refining. Learn that considered done is often better than perfect – because the most important thing is to get your stories out there.

In Stanford Smith’s words, ‘There are millions of bloggers out here. But your voice is unique. You owe it to yourself to try.’

Bloggers are also known as:
Youtuber Video Blogger Web Blogger Online Blogger