Top Jobs for Sports Management Degree Majors

Not sure what to do with your sports management degree? Here are some of the most popular careers for graduates in your field.

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12 Careers for Sports Management Graduates

If you're passionate about sports but not planning to become a professional athlete, a degree in sports management might be for you. This interdisciplinary field explores the sport industry from a wide arrange of angles, covering everything from marketing to economics. Over the course of thier degree, students learn the basics of branding, sport law, athletic statistics and analytics, team management, and more. They graduate with an in-depth knowledge of the sports industry, a strong set of business skills, and—of course—a true love of the game.

With their unique educational background, sports management graduates can pursue an array of careers. Let's take a closer look at a few of the most common ones.

This article will be covering the following careers:

Career Avg Salary Satisfaction Your Match
Account Manager $55k 2.8/5
Digital Marketing Specialist $47k 3.1/5
Sports Writer $29k 3.6/5
Fitness Coordinator $95k 3.5/5
Public Relations Specialist $73k 3.0/5
Event Planner $58k 3.5/5
Coach $31k 3.8/5
Marketing Manager $153k 3.2/5
Sports Scout $51k 4.1/5
Recreation Worker $32k 3.6/5
Sports Broadcaster $61k 4.1/5
Fitness Trainer $46k 3.6/5
68% Match?

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1. Account Manager

Account managers are expert mediators. They manage relationships between their clients—in this case, professional athletes or teams—and the brands that want to partner with them. This can involve negotiating terms of sponsorship agreements, attending networking events, monitoring client relationships, and more.

Account Manager Account Manager

Account Manager

Your Match?

Are you the type of person who enjoys or is particularly good at interacting with others?

2. Digital Marketing Specialist

How are your social media skills? If you're tech-savvy with a knack for promotion, you could use your degree to become a digital marketer. Apply your business expertise and sports knowledge to raise awareness about different teams, championships and events, athletic apparel companies, and more.

Digital Marketing Specialist Digital Marketing Specialist

Digital Marketing Specialist

Your Match?

If you are interested in marketing — specifically online marketing — you may want to consider a career as a digital marketing specialist!

3. Sports Writer

It might not be the first career you think of, but becoming a sports writer is perfect fit for any sports management major who has a way with words. In this role, you'll use your industry knowledge to write compelling short stories for print and online media.

Sports Writer Sports Writer

Sports Writer

Your Match?

A sports writer is someone who delivers engaging and informative news on sports to readers of blogs, websites, newspapers, or magazines.

4. Fitness Coordinator

Gyms, fitness centers, and health clubs are always on the look out for qualified wellness coordinators. These skilled professionals use their fitness knowledge and administrative skills to plan exercise classes, wellness seminars, and other special events.

Fitness Coordinator Fitness Coordinator

Fitness Coordinator

Your Match?

A fitness coordinator works for a gym or health facility and coordinates or plans all of their fitness and wellness activities, such as exercise classes, health seminars, and special events.

5. Public Relations Specialist

Most top-ranking sports teams employ at least one PR specialist. These talented communicators help build and monitor the team's professional image. This can involve crafting press releases and announcements, coordinating with the media, and handling damage control if the need arises.

Public Relations Specialist Public Relations Specialist

Public Relations Specialist

Your Match?

A public relations specialist is someone who creates and maintains a favourable public image for their employer or client.

6. Event Planner

Coordinating a major tournament—or even a minor league championship—takes lots of work. That's where event planners come in. These organized professionals help determine the programming for the event, set the budget, book the venue, arrange the ticket sales, oversee the marketing and promotion, and more.

Event Planner Event Planner

Event Planner

Your Match?

Do you love organizing events and parties for your family and friends?

7. Coach

From training high school soccer leagues to top NHL teams, coaching can be rewarding at almost any level. This career path demands a true passion for the game and a sharp set of administrative skills, both of which sports management graduates posses.

Coach Coach


Your Match?

Are you a people-person?

8. Marketing Manager

Sports marketing is a unique industry that brings together athletics and business. Sports marketing professionals devise promotional strategies, craft marketing campaigns, and liaise with advertising and publicity staff to help raise the profile of whatever athlete, brand, or team they serve.

Marketing Manager Marketing Manager

Marketing Manager

Your Match?

Are you a natural leader who thrives on influencing and persuading others in business?

9. Sports Scout

Athletic scouts are tasked with recruiting the best athletes to play on sports teams of all levels. The job requires excellent communication skills, a thorough knowledge of the game, and excellent interpersonal abilities. No degree is required for this career, but a bachelor's in sports management or a related field can be an asset.

Sports Scout Sports Scout

Sports Scout

Your Match?

A sports scout is a member of the professional and university-level sporting community that helps teams and organizations find the best athletes in the world.

10. Recreation Worker

Recreation workers work at youth summer camps, community centers, and everywhere in between. Using their sports knowledge and their excellent leadership skills, they craft and lead activities that help people improve their fitness, get active, and enjoy themselves.

Recreation Worker Recreation Worker

Recreation Worker

Your Match?

A recreation worker designs and leads leisure activities for groups in volunteer agencies or recreation facilities, such as playgrounds, parks, camps and senior centres.

11. Sports Broadcaster

Sports management graduates don't just know the rules of their favorite sports; they also understand sport analytics and policy. This deep understanding of the industry—as well as their professional training in marketing and communication—are ideally suited to a career as a sports broadcaster for TV or radio.

Sports Broadcaster Sports Broadcaster

Sports Broadcaster

Your Match?

A sports broadcaster is someone who provides coverage of sporting events using a variety of different media outlets, such as radio, television, and the internet.

12. Fitness Trainer

You don't need a degree in sports management to become a fitness trainer, but it can definitely help. Fitness trainers assist people of all athletic abilities in improving and maintaining their well-being. As a sports management graduate, you can use your passion for sports to motivate your clients and your skills in business and marketing to promote your services.

Fitness Trainer Fitness Trainer

Fitness Trainer

Your Match?

A fitness trainer leads, instructs, and motivates individuals or groups in exercise activities, including cardiovascular exercise (exercises for the heart and blood system), strength training, and stretching.