Top Marketing Jobs
The funny thing about a bachelor's of marketing is that it prepares you for a job in almost any industry. That's because virtually any individual, company, or organization that has a product, message, or service to promote can benefit from the help of a marketer. As long as there are things or ideas to sell, there will never be a shortage of marketing work.
But because of the nature of the subject, not all marketing majors end up in jobs related to their degree. Over the course of the studies, they develop valuable transferrable skills in research, professional communication, teamwork, and creative ideation. They also gain knowledge about the business landscape and a deep-rooted understanding of human decision making, both of which help them thrive in a wide range of careers. Let's take a look at some of the more common ones.
This article will be covering the following careers:
|Career||Avg Salary||Satisfaction||Your Match|
|Digital Marketing Specialist||$48k||3.1/5|
|Market Research Analyst||$57k||3.0/5|
|Social Media Manager||$37k||3.2/5|
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1. Marketing Manager
Marketing managers are the masterminds behind any successful marketing campaign. Analytical and creative, these talented professionals coordinate with other marketing, publicity, and sales staff to ensure the success of products, services, or brands. Depending on where they work, they may maintain budgets, write copy, conduct customer research, or supervise junior staff. Combining many of the skills and knowledge marketing majors acquire during their degree, this is a dream job for many graduates.
A marketing manager is someone who manages the marketing of a business or product.
2. Digital Marketing Specialist
Digital marketing is one of the fastest-growing career areas available to a marketing major, as well as one of the most fast-paced. Digital technology is constantly evolving, and so is this profession. In order to keep abreast with the latest advancements, digital marketing specialists spend a significant portion of their time researching new techniques and best practices for online promotion. But they also execute social media campaigns, invest in digital advertising, generate blog content, and more.
Digital Marketing Specialist
Traditional advertising is no longer as effective as it used to be.
3. Sales Manager
While not technically a marketing job, a position as a sales manager can be a natural fit for a marketing major. These savvy communicators oversee a company's salesforce and direct the sales efforts of the entire team. They train, support, and motivate staff; set sales quotas and targets; monitor customer behaviours; and strategize for the future. A marketing degree provides some of the qualities needed to excel in the career: business communication skills, analytical abilities, and an understanding of consumer needs. The rest can be learned with a healthy dose of hard work.
A sales manager is someone who is responsible for leading and guiding a team of sales people in an organization.
4. Event Planner
While a career in event planning isn't an obvious next step after a marketing degree, it can be a smart one. Event planners work with individuals and large organizations to coordinate parties, weddings, conferences, and a wide array of other gatherings. Pulling off a successful event requires careful planning, a knack for promotion, communication and coordination skills, and an awareness of human behavior—just like any marketing campaign. For an outgoing marketing student, this can truly be a dream job.
An event planner (also known as a meeting and/or convention planner) is someone who coordinates all aspects of professional meetings and events.
5. Market Research Analyst
Marketing majors with a knack for data will excel in a career as a market research analyst. In this role, their duties will include gathering information about different target markets, analyzing consumer behaviour patterns, and exploring emerging product trends. They also synthesize their findings and communicate the results to their clients. By helping companies better understand what kinds of products are in demand and how to price and promote them, market research analysts play an essential role in the success of the world's businesses.
Market Research Analyst
A market research analyst is someone who gathers market intelligence and presents it in a way that customers or colleagues can understand.
6. Advertising Manager
Advertising managers provide the vision and creative direction behind a company's paid promotions. This can include anything from managing the departmental budget to writing compelling ad copy. A supervisory role, it can also involve providing feedback, support, and training to a team of advertising staff, as well as coordinating with employees in the marketing or sales departments. Of course, advertising is just one component of a successful marketing campaign, but, often, it's an essential one.
An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service.
Another non-traditional marketing career, a position in recruitment can nevertheless be an ideal fit for a marketing major. Recruiters are professional matchmakers, connecting employers with desirable candidates for available positions. To do so, they have to actively seek out qualified individuals and encourage them to apply for the job in question—a process that requires a great deal of research, outreach, and networking. Marketing majors master all of these capacities over the course of their degrees, as well as the business communication skills needed to maintain positive, professional relationships with their clients.
A recruiter is someone who finds qualified, dedicated and invested candidates for a job vacancy, and works to meet the demands of both the employer and the employee.
8. Social Media Manager
A career in social media is an obvious match for anyone with a bachelor's in marketing. Today, almost every brand uses at least one social media platform to connect with its community, and most use multiple. Social media managers devise communication strategies; explore audience analytics; and create, curate, and post relevant content on their employer's platform(s) of choice. Marketing majors can draw on their research and communication skills, as well as their knowledge of product promotion and public relations, to excel in this position.
Social Media Manager
A social media manager is someone who makes social media decisions for a company, and is considered the voice of a company on social and digital media sites.
9. Web Designer
For marketing majors looking for a complete change in direction after graduation, a career as a web designer may be their best bet. Just like great marketers, the most effective web designers possess a deep understanding of consumer psychology. They use their awareness of how people think, feel, and behave to create websites that are intuitive, appealing, and customer-friendly. Because marketing students already have this valuable knowledge, transitioning into the career will be easier for them than it is for other majors. There are plenty of affordable web design courses available online, and some of the more technical aspects can even be learned independently.
A web designer is someone who is both creative and technically inclined, and uses both these attributes to build or redesign websites.
Last but not least, many marketing graduates will find their true passion in an entrepreneurial role. Entrepreneurs are the motivated individuals behind many of the world's most innovative companies. They use their knowledge of business operations, pricing, and promotion to transform their creative ideas into successful businesses. No matter how great the concept, no business can survive without a strategy for connecting to potential customers or clients. Marketing majors, with their training in marketing research, retail and sales management, and financing, are ideally suited to this job.