What is a Music Publicist?

A music publicist is someone who handles media and public relations on behalf of a music group or a musician. Most artists will consult with their publicist before any communication with the public. The music publicist usually works with the musician's booking agent, manager and lawyer to ensure that the artist's image is always maintained.

A music publicist handles media and public relations on behalf of a music group or a musician. Most artists will consult with their publicist before any communication with the public.

If the media is seeking an interview with an artist, the first point of contact is the music publicist. He or she will supervise the interview and oversee the way the communication is distributed to the public on behalf of the artist. Music publicists often release statements to the media or will simply reply with 'no comment', depending on the question posed. It takes many years to develop the relationships and media contacts necessary to be an effective music publicist.

Are you suited to be a music publicist?

Music publicists have distinct personalities. They tend to be artistic individuals, which means they’re creative, intuitive, sensitive, articulate, and expressive. They are unstructured, original, nonconforming, and innovative. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.

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Music Publicists are also known as:
Press Agent